project overview
Art direction and illustrations for Facebook’s International Women’s Day campaign and live event featuring Sheryl Sandberg. Inspired by the theme “Building Toward a More Balanced World,” the campaign celebrated the connections women create every day and the collective impact they can have.
project type
Campaign, Branding
year
role
Lead Designer & Illustrator
client
Art Direction
The idea of building a more balanced world became the foundation for the visual system. A playful, modular illustration style inspired by building blocks showed women working together to construct colorful environments—turning the event theme into a simple visual metaphor that could scale across the entire campaign.
Social Media Graphics
Event Graphics
