project overview

Art direction and illustrations for Facebook’s International Women’s Day campaign and live event featuring Sheryl Sandberg. Inspired by the theme “Building Toward a More Balanced World,” the campaign celebrated the connections women create every day and the collective impact they can have.

Art direction and illustrations for Facebook’s International Women’s Day campaign and live event featuring Sheryl Sandberg. Inspired by the theme “Building Toward a More Balanced World,” the campaign celebrated the connections women create every day and the collective impact they can have.

Art direction and illustrations for Facebook’s International Women’s Day campaign and live event featuring Sheryl Sandberg. Inspired by the theme “Building Toward a More Balanced World,” the campaign celebrated the connections women create every day and the collective impact they can have.

project type

Campaign, Branding

year

2019

2019

role

Lead Designer & Illustrator

client

Facebook

Art Direction

The idea of building a more balanced world became the foundation for the visual system. A playful, modular illustration style inspired by building blocks showed women working together to construct colorful environments—turning the event theme into a simple visual metaphor that could scale across the entire campaign.

Social Media Graphics

Event Graphics