project overview
project type
Illustration
year
2020
role
Lead designer and illustrator
client
The first video focused on the tools Facebook was using to fight misinformation surrounding the U.S. election. The challenge was to take complicated, often invisible systems and explain them through simple, engaging visual metaphors.
Many of the concepts we needed to communicate didn’t have an obvious visual representation. Illustration helped transform abstract ideas into clear, approachable stories people could quickly understand.
When COVID-19 brought a new wave of misinformation, Facebook applied many of the same tools developed around elections to help address false information about the pandemic. We extended the visual language from the election campaign to tell this new story—creating a familiar, cohesive system while introducing new illustrations and concepts specific to COVID-19.
